Please use this identifier to cite or link to this item: http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/194
Title: Analysing the relationship between Global Brand Preference with Purchase Preference and Actual Possession in Durable sector
Authors: Choudhury, Smritishikha
Keywords: Actual possession
Global brand preference
Purchase preference
Purchase intention
Purchase probability
Issue Date: 1-Jan-2018
Publisher: Krishna Kanta Handiqui State Open University
URI: http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/194
Appears in Collections:Working Papers

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