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Title: | Analysing the relationship between Global Brand Preference with Purchase Preference and Actual Possession in Durable sector |
Authors: | Choudhury, Smritishikha |
Keywords: | Actual possession Global brand preference Purchase preference Purchase intention Purchase probability |
Issue Date: | 1-Jan-2018 |
Publisher: | Krishna Kanta Handiqui State Open University |
URI: | http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/194 |
Appears in Collections: | Working Papers |
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File | Description | Size | Format | |
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wp_2018_4.pdf | Analysing the relationship between Global Brand Preference with Purchase Preference and Actual Possession in Durable sector | 745.61 kB | Adobe PDF | View/Open |
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