Please use this identifier to cite or link to this item:
http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/707
Title: | Hierarchy of Effects and Consumer Buying: Findings from Literature Review |
Authors: | Chakravarty, Rishi Sarma, Nripendra Narayan |
Keywords: | Advertising Consumer buying Hierarchy of effects |
Issue Date: | 2018 |
Publisher: | KKHSOU |
URI: | http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/707 |
Appears in Collections: | Journal of Open Learning and Research Communication: Volume (IV) 2018 |
Files in This Item:
File | Description | Size | Format | |
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3_2018.pdf | 3.03 MB | Adobe PDF | View/Open |
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