Digital Library at KKHSOU
The Digital Library at Krishna Kanta Handiqui State Open University is an online locus for collecting, preserving, and disseminating the institute's output to the Global community
Please use this identifier to cite or link to this item:
http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/707Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chakravarty, Rishi | - |
| dc.contributor.author | Sarma, Nripendra Narayan | - |
| dc.date.accessioned | 2019-06-26T09:11:46Z | - |
| dc.date.available | 2019-06-26T09:11:46Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://dlkkhsou.inflibnet.ac.in:8080/jspui/handle/123456789/707 | - |
| dc.language.iso | en | en_US |
| dc.publisher | KKHSOU | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Consumer buying | en_US |
| dc.subject | Hierarchy of effects | en_US |
| dc.title | Hierarchy of Effects and Consumer Buying: Findings from Literature Review | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Journal of Open Learning and Research Communication: Volume (IV) 2018 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3_2018.pdf | 3.03 MB | Adobe PDF | View/Open |
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