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Title: Developmental Marketing in the Definitional Framework of Rural Marketing: Inferences from Case Studies
Authors: Choudhury, Smritishikha
Sarma, Nripendra Narayan
Keywords: Developmental marketing
Rural marketing
Issue Date: 2017
Publisher: Krishna Kanta Handiqui State Open University
Appears in Collections:International Conference on Developmental Interventions and Open Learning for Empowering and Transforming Society

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