Please use this identifier to cite or link to this item:
Title: Hierarchy of Effects and Consumer Buying: Findings from Literature Review
Authors: Chakravarty, Rishi
Sarma, Nripendra Narayan
Keywords: Advertising
Consumer buying
Hierarchy of effects
Issue Date: 2018
Publisher: KKHSOU
Appears in Collections:Journal of Open Learning and Research Communication: Volume (IV) 2018

Files in This Item:
File Description SizeFormat 
3_2018.pdf3.03 MBAdobe PDFView/Open

Items in the digital library are protected by copyright, with all rights reserved, unless otherwise indicated.